PROJECTS
 | Home Building Society - 1/11/2003
Home Building Society Minis |
Repsonse Graphics were assigned by Marketforce to produce the new corporate livery to the Home Building Society fleet of Mini Coopers.
From the supplied concept Response Graphics completed the manufacture and application of the graphics to ten Minis within the required deadline.
3M Controltac was chosen by Response Graphics for its superior conformability and adhesion properties. Various processes were used to achieve the desired results, these included triple wrapping of the vehicles to match Mini paint colour, and bespoke Pantone colour matching of materials for logo reproduction.
As three yellow Minis were required for the shoot, and only one was available, Response Graphics loaned Marketforce the Response Mini for a duration of three weeks to complete the TV advertisment. This was initially wrapped in white Controltac, with another layer of Avery 900QM applied over the top to achieve a colour match for the standard Mini yellow.
A close look at the finished product and the TV advertisment shows Response Graphics commitment to quality and attention to detail
<< Back to the previous page.
|
.jpg)
